Upcoming seasonal sales may bring about unprecedented sales on online platforms for many retailers.
Major holiday shopping events, such as Black Friday and Cyber Monday offer businesses the chance to draw in customers with promotional offers, sales and significant discounts.
These sales however require creative adaptability, careful planning and significant preparation so that businesses are not caught out during trading.
Plan Early, Prepare Early
Though it might seem like there is plenty of time before the seasonal sales are upon businesses, getting ahead by planning and preparing early will ease some of the strain upon them in the lead-up to the sale.
Use the time to funnel potential new customers into your email list and social channels, then educate them on your products, your brand values and why they should shop with you. If preparing well in advance, you can test offers to determine what will work best for Black Friday, and build up hype for the one that you choose to use.
Understand The Needs Of Your Customers (Old & New)
As always, online shopping presents the unique challenge and opportunity to learn continuously about your customer. It’s important to understand the person that is shopping on your website during the peak season as it may not be your typical demographic. People are buying for others, so you will want to be sure that it’s a simple process that does not alienate them and provides them with the confidence that they are making the correct choice.
Make Sure There Is Stock Available
If your business has conducted similar sales in the past, so looking back at past statistics may help you to plan for the coming future. Calculate the potential growth and apply it to the year coming (with the additional impact and boost of COVID-19 on online sales, as well as supply chain issues for many industries as effects).
Engage With Your Customers
The holiday season brings with it unique opportunities to form additional connections with your current and potential customers. If it is for the intent of marketability and humanisation of your business, social media posting and marketing can be more effective when it shows the action behind the scenes during the holiday season.
For simpler connectivity opportunities, engagements with customers do not have to be completely out of the ordinary. Gift-wrapping with handwritten notes, accessibility for answering questions and so much more can be simple measures to put in place during sales.