Features your website needs

Features your website needs

These are features you should make sure you have on your website: Your contact information should be easily accessible. Potential customers should know how to get in touch with you if they want your products or services. Try to have a blog on your website that you update with articles about your business area. This…

How you can use a webinar for business

How you can use a webinar for business

Webinars are online conferences that have become much easier to host with technological advances. They are also cheaper and, if used correctly, can be beneficial for your business. Build brand authority and trust Giving potential and current customers the opportunity to speak directly to you allows for transparency which can improve trust. During the seminar…

How do people use the internet

How do people use the internet?

Each person uses the internet in a different way. Whether they regularly access the internet for their job or only go on it to watch movies and shows, users have found a way to utilise the internet for their convenience. One particular convenience that has come from the internet is being able to research a…

Why you need Search Engine Optimisation

Why you need Search Engine Optimisation

The term SEO gets thrown around a lot, but what does it mean? Search Engine Optimisation is the process of increasing the quality and quantity of your traffic through organic search engine results. Quality pertains to the types of people that visit your website and how relevant they are to your service and product. Quantity…

Roadmap to a digital transformation

Roadmap to a digital transformation

Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere. To start off your transformation, you need to know the rules. You should protect your business…

Running a successful email marketing campaign

Running a successful email marketing campaign

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term. How to run a successful campaign? Know your goals: Email campaigns can serve various purposes including nurturing existing customers…

Protecting your business from cybercrime

Protecting your business from cybercrime

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that you and your customers are at risk of being scammed, hacked, harassed or stalked. Business owners have legal responsibilities to ensure that their…